Following on from the enormous success of Men’s Health Week in 2012, the Men’s Health Week team is rolling out an extended plan for the week in 2013.

The model of empowering local people and communities to engage with men and supporting their amazing efforts with resources and publicity is a winning combination.

This enables people of all backgrounds to devise ways of engaging with men according to their local needs and situations, and is a more personal and flexible approach than many major health campaigns.